Ban Advertisement and Eat LYNAS Waste to Survive?

Today Star Online, 14/12/2012 - Our beloved minister Mr Lie urged

"Food industry players have joined forces with the Health Ministry to combat obesity and non-communicable diseases (NCDs), pledging not to advertise food or drinks high in sugar, salt or fats."

Which means all the
1) snacks like Mister Potato, Cheesy Ring, Ding Ding, Dang Dang, bla..bla..bla
2) fast food like KFC, McD, Burger King, Pizza....bla...bla...bla
3) soft drink like Coke, F&N, 7-up...bla..bla...bla
and many many more...cannot put advertisement???

So, what now?? Our TV media, newspaper...bla...bla...bla goin2 eat shit to survive??? or are you suggesting people eat Lynas waste to survive?? What kok-tokking here??

NiaSeng!!!o0o o0o

 

Ministry to work with industry to minimise unhealthy food ads

Meeting industr y players: Liow, accompanied by Food Quality and Safety senior director Noraini Mohd Othman, greeting participants after chairing the 11th National Food Safety and Nutrition Council meeting at his ministry in Putrajaya.

PUTRAJAYA: Food industry players have joined forces with the Health Ministry to combat obesity and non-communicable diseases (NCDs), pledging not to advertise food or drinks high in sugar, salt or fats.
Minister Datuk Seri Liow Tiong Lai said the Federation of Malaysian Manufacturers' (FMM) Food Manufacturing Group had volunteered to implement guidelines on limiting children's marketing exposure to foodstuff with little or no nutritional value.
“They have agreed to self-regulate. This is an industry pledge and they will work with advertising associations to make sure products that do not meet the criteria of nutritional value are not marketed to children aged 12 and below,” he said after chairing the 11th National Food Safety and Nutrition Council here yesterday.
The new guidelines were adopted from the global best practices outlined by the International Food and Beverage Alliance (IFBA), which promotes self-regulation among industry players by way of a formal pledge.
The Malaysian pledge requires only products that meet specific nutrition criteria to be advertised to children, on TV or other media.

The pledge also specifies that companies should not advertise food and drinks that contain high sugar, salt or fat content on TV, where 35% of its captive audience is made up of children.
Companies that take up the pledge also cannot promote products in primary schools, unless requested or agreed to by the school administration for educational or informative purposes.
Liow pointed out that the pledge was significant as it represented a step forward in the bid to “trim the fat” and deal with the growing rate of NCDs, such as diabetes and heart disease.
“As we can see from the statistics on such diseases, the figures are going up every year. We cannot wait... we cannot just continue to discuss the issue and not act. We have to fight obesity now,” he stressed.
FMM Food Group chairman Mohd Shah Hashim said the body was currently working out the mechanism to implement the pledge, which would require a clear understanding between food manufacturers and advertising/media agencies on what could and could not be promoted to children.
“We are targeting to implement this by the first quarter of next year, in collaboration with the Health Ministry.
“This covers all levels of media. Currently, the pledge applies to FMM members but in time we will have to bring the other industry players on board,” he said.